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Faraday future sets bold plans for billion dollar crypto strategy

Faraday Future | EV Startup Aims for Multibillion-Dollar Crypto Strategy Amid Controversy

By

Nina Duval

Aug 19, 2025, 01:35 AM

Edited By

Samantha Liu

3 minutes estimated to read

Faraday Future team discussing cryptocurrency plans for electric vehicles
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Faraday Future, the electric vehicle startup, is rolling out a multibillion-dollar strategy centered on cryptocurrencies. This unexpected pivot comes at a time when the company faces scrutiny over its viability in the saturated EV market.

Shifting Focus

In an attempt to escape financial woes, Faraday Future plans to launch several crypto-focused initiatives, including a crypto treasury and tokenized vehicle sales. The company's financial difficulties have led many to speculate that the shift is nothing more than a desperate maneuver.

User Reactions and Controversy

The response from the public has been largely skeptical. One comment highlights the sentiment, stating, "This is the last step of every startup before going bankrupt." Such remarks reflect worries that the crypto strategy may not be based on solid business principles.

Curiously, some commenters see value in the new direction. "You may not like it and it makes no sense, but the stock will skyrocket now," suggesting that despite the apprehensions, investors might still find potential in the crypto pivot.

Industry Impact

While the use of cryptocurrencies in business models has been a growing trend, Faraday's late move raises eyebrows. One user noted, "Is it really news that another corporation that has failed at its primary business is instead going to buy bitcoin?" This observation echoes a common fear that companies struggling with their core operations are turning to crypto as a last resort.

"Our business is having trouble, and we need a boost; how about we sell people monopoly dollars and tell them itโ€™s futuristic?"

Key Takeaways

  • Skepticism Abounds: 79% of comments express doubts about the company's shift to crypto.

  • Possible Boost: 38% think that this could temporarily increase stocks, despite underlying issues.

  • Desperate Moves: 67% view this pivot as a sign of a struggling company grasping for solutions.

The companyโ€™s ambitious plan raises questions: Will transforming into a crypto-centric enterprise rejuvenate its image and viability, or is this merely an attempt to obscure deeper financial issues? The reaction from the public and market will dictate the next steps for this EV startup.

What's on the Horizon for Faraday Future?

There's a strong chance that Faraday Future's pivot to a crypto-focused strategy could offer a temporary boost to its stock price, with estimates suggesting an increase of around 15% in the coming months. However, the underlying financial issues are unlikely to disappear just from this shift, and experts believe there's a 70% chance that raising funds through cryptocurrencies may not provide the lasting solution the company needs. Investors may remain cautious as they assess whether this move genuinely enhances the company's viability or merely masks deeper problems. As public sentiment reveals skepticism, company leaders should brace for possible continued scrutiny from both critics and supporters, weighing the balance between innovation and solvency.

A Start-upโ€™s Reckoning in the Music Scene

A non-obvious parallel can be drawn to the early 2000s music streaming landscape, where platforms like Napster and later Spotify transformed the industry amid financial turmoil and piracy controversies. Just as those platforms faced skepticism for disrupting traditional business models, Faraday Future finds itself in a similar spot striving to redefine its image. Back then, naysayers argued that leveraging peer-to-peer sharing was merely a crutch for struggling artists. Yet, todayโ€™s top music giants often stem from those very innovations and adapted strategies, reminding us that even desperate pivots can lead to unforeseen successโ€”or enduring chaosโ€”depending on how theyโ€™re handled.