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Ethereum set to gain 1.4 billion users with ali pay's l2 launch

Ethereum's Horizon Expands | 1.4B Users Join as AliPay Launches L2 Platform

By

Michael Bell

Oct 16, 2025, 05:10 PM

Edited By

Alex Johnson

2 minutes estimated to read

Graphic showing the integration of AliPay's Layer 2 solution with Ethereum, symbolizing new user access to digital currencies
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In a bold move, Ant Group, the parent company of AliPay, has launched Jovay, a Layer-2 blockchain aimed at integrating real-world assets into decentralized finance. With 1.4 billion potential users from AliPay, Ethereum's future in global finance looks remarkably promising.

What You Need to Know

Jovay represents a significant advancement for Ethereum as it seeks to enhance institutional adoption. The platform is designed with a compliance-first mindset and does not rely on a native token. Early trials demonstrated impressive capabilities, achieving up to 22,000 transactions per second (TPS) and aiming for a target of 100,000 TPS.

Investor Sentiment

While many are excited, there's clear skepticism among users. One comment highlights, "Even if only a fraction of them actually join the Ethereum ecosystem, this is huge." In contrast, another user noted the current economic climate, stating, "Ngl after that last sudden drop I don't see it recovering anytime soon."

What Users Are Saying

  • Convenience of Payment: "Alipay and WeChatPay is the most used mode of payment in China Itโ€™s huge!"

  • Market Position: "Eth is still upgrading earnings come later."

  • Regulatory Concerns: Users are questioning the effects of renewed crypto acceptance in China, asking, "So crypto is suddenly allowed in China again now?"

Major Themes

  • Ant Group's Influence: The strategic positioning of Jovay could turbocharge Ethereum's role in financial services.

  • User Experience: Users recall varied experiences with AliPay, showing a mix of hope and frustration with the platform's evolution.

  • Economic Outlook: Concerns regarding the U.S. recession and inflation impact overall sentiment within the crypto community.

Key Insights

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  • Jovay aims for 100,000 TPS, signaling a shift for institutional finance.

  • โ€œThis sets a dangerous precedentโ€ - Comment reflects skepticism of compliance.

  • Potential influx of 1.4 billion AliPay users could reshape Ethereumโ€™s landscape.

The integration of Jovay into Ethereum may very well be a game changer in 2025, leaving many to ponder: Will it live up to the hype?

For more developments, keep an eye on the evolving landscape of blockchain solutions powered by major fintech players.

What Lies Ahead for Ethereum and AliPay's Jovay

Thereโ€™s a strong likelihood that Jovay will catalyze a fresh wave of interest in Ethereum among institutional players, driven by its compliance-first approach. Experts estimate around a 70% chance that the influx of 1.4 billion people will not only expand Ethereumโ€™s user base but also heighten its market value as institutions seek to leverage blockchain technology for real-world applications. However, the success hinges on how well Jovay addresses regulatory scrutiny, with some predicting that resistance could slow initial adoption. The interaction between U.S. financial conditions and Chinaโ€™s crypto policies may also play a pivotal role in shaping this development.

A Lesson from the Dot-Com Boom

As we reflect on the rise of Jovay, itโ€™s tempting to draw a connection to the dot-com boom of the late 1990s, when companies leveraging new internet technologies saw explosive growth. Similar to the initial excitement surrounding Jovay, many internet startups promised to transform industries overnight, but not all delivered. A few became giants while others faded into obscurity. Just as those early web ventures reshaped the business landscape, Jovay has the potential to alter the financial ecosystem, but the path to success is likely to be uneven and will require navigational skill amidst regulatory and market challenges.